10.) What is Natural Indigo?

Indigo isn't just a natural dye—it's a timeless symbol of beauty and tranquility. Derived from the indigofera tinctoria (in-dih-GOH-feh-ruh tinck-TOR-ee-uh) plant, it's also known as one of the seven colors of the rainbow. Some describe it as the quietest color, reminiscent of the sky just before dusk or the depths of the ocean. 

For millennia, humanity has been captivated by indigo's allure, which touches our senses both physically and spiritually. It's a soft, inviting hue that resonates with people from all walks of life. However, it's concerning that 80,000 tons of synthetic indigo are produced annually, using toxic chemicals that I wouldn't even dream of ingesting.

In my apparel, the indigo used for dyeing fabrics is completely natural, sourced directly from the indigo plant. In fact, you could even place an indigo leaf in your mouth without any harm—although your tongue might just turn a beautiful shade of indigo! It's a gentle reminder of the power and purity of nature's own colors. 🌿💙